Finally, we’ve been halfway through 2022. In the post-pandemic, businesses on the global level are trying to bounce back from the losses experienced in 2020. Therefore, many seek opportunities to make their business shine in this fierce competition.
At the same time, the market observed a rapid growth in the number of phone-heavy users. As a result, mobile-first solutions promise to unlock opportunities for any business that well-adopt them.
In this article, you can gain helpful insight into mobile app development by outlooking the latest trends shaping the mobile landscape and trending programming languages.
1.More AR apps
With the undeniable success of games like Pokemon Go or AR filters in messaging apps like Snapchat and Instagram, we’ve already seen how popular augmented reality applications may be.
And the trend is about to grow, as more businesses will try to implement AR to showcase their products. One of the examples of how to bring AR and retail together is the joint effort of Apple and IKEA to create an application that will help to showcase IKEA’s furniture in buyers house. It will use Apple’s ARKit, and the new products will first be available through the app.
2.AI will change the tech
The advancements in AI change the way we interact with mobile apps. Virtual assistants like Siri, Cortana and Google Assistant can now help us with gathering information, organize our schedules or optimize our productivity.
At the same time, big companies like Facebook, Microsoft, Google and Amazon invest in solutions based on machine learning to create better conversational interfaces.
3.Security remains developers’ top concern
Mobile devices are an increasing focus of cybercriminals.
We’ve already seen a growing trend of encrypted messaging apps like Telegram, mobile browsers protecting users’ privacy and an industry shift towards protecting user data, including Apple’s App Transport Security (ATS) and Google’s efforts to improve app permissions.
We’ll definitely see more improvements in mobile security in 2023, especially in mobile payments, data encryption and privacy protection.
4.Location-based applications
Location-based apps are going to expand, as location-based services (LBS) change how users interact with businesses.
Innovations in location intelligence and the ability to track places user visited, help marketers and publishers better target their customers, offering relevant ads.
5.Android: Kotlin vs Java
Kotlin has become an alternative to Java for Android developers, similar to Swift and Objective-C on iOS. Its growing popularity and successful use in commercial projects make 2023 the year when Kotlin will finally take off on a bigger scale.
The reason for that is the ease of use.
6.iOS: Swift will continue to grow
Swift’s growing popularity will not stop in 2023, as it is considered a powerful and easy-to-learn mobile programming language.
7.Accelerated Mobile Pages
Loading speed is still a crucial factor for mobile users.
In order to improve it, Google has introduced Accelerated Mobile Pages.
Web developers, businesses and publishers will need to consider this solution, as it not only improves the user experience on mobile but is also an SEO factor (AMP websites rank higher in Google).
8.Progressive Web Apps
Progressive Web Apps (PWA) have been dubbed the next generation of mobile web apps. They are free from constraints of mobile websites like slow speed and the need for constant Internet connection.
9.Android Instant Apps
With Android Instant Apps users can download only the most needed parts of the application, accessing the rest of the content instantly through the URL, saving space on the device. Android Instant Apps are being developed simultaneously with Google’s Progressive Web Apps.
The right app can help make your brand or business more visible and accessible to your target audience. By staying on top of trends, you can incorporate novel ideas into your business, and have the opportunity to establish yourself as an authority in your niche.
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